For advertising on cable I watched the MTV network. MTV is a network that is mostly targeted towards young adults. Most of the programs on this network are reality TV shows such as The Real World, Road Rules, Tough Love, Celebrity Rehab, ext. Companies that advertise on this network are make up companies such as Loreal, Cover Girl, and Maybalean. Other companies are clean and clear which is an acne company.
They also have lots of commercials that communicate to the consumer and are not trying to sell products such as the truth about tobacco commercials, or save the music foundation, lately there has been a lot about relief for Haiti. Most of the commercials are between 15 and 30 seconds long. They all are done in very creative formats with bright colors and usually have young famous people in them to help promote whatever their trying to sell you. Recognizable artists such as Beyonce, Drew Barrymore, Kanye West, and Taylor Swift to name a few.
Commercials on MTV are similar to other networks but not the same. MTV tends to focus more on music, dance, and other things surrounding today's teen culture. This does not mean that you won't see the same commercial on MTV as on CBS.
Sunday, January 31, 2010
Saturday, January 23, 2010
This link here takes you to a commercial that shows the consumer the "truth" about tobacco. Their not trying to sell you cigarettes, or tobacco, their trying to put the word out about the health risks caused by smoking tobacco and cigarettes. The ad is trying to reach people on a real level by showing them the staggering amount of numbers of people that are affected by this product each year. This is an ad where there communicating to their audience not trying to sell them something.
This ad to the left is similar to the tobacco video in that it is trying to get the consumer to do something. This ad is trying to convince consumers to be organ donors.
The next ad to the right is advertising the iphone. This ad is trying to tell the consumer that the iphone is the future. The future of cell phones and the way we live our everyday lives. If you don't have an iphone your living in the past. This ad wants the consumer to go out and purchase an iphone. The marketer here has a sales objective not a communication objective like the two ads above.
Friday, January 15, 2010
External Influences On Consumer Behavior
The 5 infulences on consumer behavior starting with the largest are culture, subculture, social class, refrence groups, and situational determinants. Each of these 5 influences impact consumer bahavior differently. Culture is the norms, values, and customs shared by members of a society. Culture i
s always changing and if marketers want to be successful 
when marketing to a specific culture they need to change with it. This picture of this girl blowing a bubble with all the writings on her face and body is an example of today's pop culture and what is considered cool right now. The next largest influence would be subcultures. A subculture is based on age, geographic, religious, racial, and/or ethnic differences. For example a subculture would be African Americans, Koreans, generation X, or even the elderly. And example of advertising to a subculture would look something like this ad for tanning. This is primarily directed at young white women. The next influence is social class. Social class refers to relatively homogeneous divisions in a society into which people share similar lifestyles, values, norms, interests, and behaviors. And example of this would be the Cadillac ad that Kate Walsh did. The link for the video is here. I tried to post it but it would not let me, if you go to this link you can view the video. The next influence is reference groups. A reference group is a group whose presumed perspectives or values are being used by and individual as the basis for his or her judgments, opinions, and actions. An example of this would be the military, or service. And the last influence that is the smallest is the situational determinants. This final external factor is the purchase and usage situation. Usage refers to where the product will be used, and the purchase situation is the environment that you see or think about making the purchase, are you in a store or listening to it on the radio. All of these external factors are important when trying to design a profitable ad. 
s always changing and if marketers want to be successful 
when marketing to a specific culture they need to change with it. This picture of this girl blowing a bubble with all the writings on her face and body is an example of today's pop culture and what is considered cool right now. The next largest influence would be subcultures. A subculture is based on age, geographic, religious, racial, and/or ethnic differences. For example a subculture would be African Americans, Koreans, generation X, or even the elderly. And example of advertising to a subculture would look something like this ad for tanning. This is primarily directed at young white women. The next influence is social class. Social class refers to relatively homogeneous divisions in a society into which people share similar lifestyles, values, norms, interests, and behaviors. And example of this would be the Cadillac ad that Kate Walsh did. The link for the video is here. I tried to post it but it would not let me, if you go to this link you can view the video. The next influence is reference groups. A reference group is a group whose presumed perspectives or values are being used by and individual as the basis for his or her judgments, opinions, and actions. An example of this would be the military, or service. And the last influence that is the smallest is the situational determinants. This final external factor is the purchase and usage situation. Usage refers to where the product will be used, and the purchase situation is the environment that you see or think about making the purchase, are you in a store or listening to it on the radio. All of these external factors are important when trying to design a profitable ad.
Subscribe to:
Posts (Atom)
