Consumer Oriented Sales Promotions and Trade Oriented Sales Promotion Examples

The image to the left is of a promotional item that was mailed to me about oil changes. It reminds me to get the oil change on my car. On the opposite side of the mailing is a coupon for $5.00 off an oil change at Auto Select. This is an example of an non effective promotional item. The price cute is not enough to make me want to go to them for my oil change, and they also send these out once a week so I've started to throw them away. An example of a good promotional item would be the toppers mailing to the right side of the screen. This offers lots of deals on discounts for multiple items. Not just one, for the auto select mailing I think they should have had more coupons about other services they offered not just oil changes.



For trade-oriented sales promotion items I found two. One was a point of purchase display that is at the counter of a cell phone retailer. It's a demo of the product. The product is a super tooth. A super tooth is a blue tooth device that goes in your car on the visor that works with your cars built in speakers to make phone calls. It automatically connects with your cell phone when you enter your car. Next to the demo model are coupons to be used for the purchase of the item. It offers a 10% discount till the end of the week.
For an ineffecitve example of trade oriented sales promotion is the More HD for less money cardboard display add. This stands in the corner of a store to show customers the benefits of dish network and their HD offers. It tells you how much you can save compared to cable. Its ineffective in the way that it does not attract a lot of attention and does not offer anything for singing up. It's a waste of money and space in my opinion.

Business and Marketing Blogs

One blog that I found that had a lot of good information was http://www.ducttapemarketing.com/blog/. It's called the duck tape of marketing. Out of all the business and marketing blogs I looked at this is by far the best one with the best information. For example his latest posts talks about how to become more organized as a business owner so that you have more time for marketing and other business operations. He wrote this post because he said that when talking to business owners lots of them said they don't have time to spend on marketing because they are already spending 80 hours a week on other things. This post will help business owners document, delegate, and dominate in his words. It's a great blog and is full of great tips and information.