Cosmopolitan Magazine Analysis

For my analysis of a magazine I choose to do Cosmopolitan because that is the one that I read the most. The target audience that cosmo is trying to reach is people between the ages of 16 and over. They have a very large target market. I think that even though it is strongly geared toward women that they also appeal to men as well. (men that are open minded) The lifestyle of the readers would be people who are young, active, out-going, stylish, and driven. (this also includes people who want to be more of these things and are looking for advice)

Most of the magazine is dedicated to advertising versus editorial content. I would say it's 40% editorial content and then 60% advertising. They definitely use every single page in the magazine from top to bottom. There are no empty spaces on any of the pages.

Types of products readers can expect to see in cosmo would be lots of advertising for makeup, clothes, hair products, cars, perfumes and colognes. Some services offered would be travel services school services, and phones and other types of technologies. People are attracted to these types of ads because their all products that they already probably use or would like to use and want to see what they latest styles and trends are.

The editorial climate I would say is hot. This magazine is really blunt and kind of risky. They talk about a lot of topics that normal magazines do not. (lots of sex topics)

Cosmopolitan has always been a popular magazine for many years and I don't see that changing any time soon, and as long as they continue to sell as many magazines as they do advertisers will always be drawn to put their ads in their magazine. Girls especially look for advice in magazines. Advice on hair, clothes, weight issues, and all sorts of other topics.